// F U N N E L

* location : Bloomington ( IN ) * commission : logo / packaging// _Vigilant Eats new brand developed by Doug Siegel and Wendi Copper. the first product is an all-natural, organic, non-genetically modified superfood. “Vigilant Eats is fueling the food revolution with the highest quality organic foods available. Our commitment is to you, our fellow food conscious citizens, who rightfully demand foods of superior nutritional integrity.” The brand/package design is simple, clean and powerful relating to the healthy, pure ingredients and cause oriented stance of the company. The design was inspired by military ready-to-eat foods, since this is an on-the-go product with enclosed spoon, specifically a couple of large metal canisters containing Survival Biscuits ( crackers ) that I have from a 1963 government fall out shelter.