H. Lubalin 9 A.M. Please!

Books
Written By Eric Kass

Vintage book Typographic Directions / Advertising Directions 4 : ( trends in visual advertising ) from 1964 designed by Herb Lubalin from the personal collection of Eric Kass.

From the introduction : “the only book of its kind ever published…devoted entirely to advertising typography — its past, present and future explored by 30 outstanding authorities” 

* Photograpy : ©2023 Eric Kass — please email requests for use or repost — thanks!

Eric Kass

* bespoke branding, identity & package design for select artisanal food & beverage, boutique products & all-types of elevated creative endeavors around the globe //

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